The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of gambling online, has exploded exponentially recently. A significant driver on this growth is affiliate marketing online, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the tr
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on opposite sides of t
In today’s digital age, businesses rely heavily on online marketing to reach and engage their audience. But how do companies know if their online marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an important component of marketing strategies, providing businesses while using insig